Journal

Logo Re-Birth

31 March 2007 › 24 comments

Update: In case there was any doubt, this was an April fool’s joke.

One thing that always bothered me about my own site was the lack of a unique logo. Sure, I’ve done branding for other projects but when it comes to designing for myself, it’s always considerably tougher. That’s why I am happy to share that as of today, SonSpring now has a shiny new logo. I hope this will really set me apart in the field of design, and help me distinguish myself from the rest of the copycats out there, who just jump on the bandwagon:

• Brian Warren
• Craig Cook
• Cindy Li
• D. Keith Robinson
• Dan Benjamin
• Dan Braghis
• Dan Rubin
• Daniel Morrison
• Dave Shea
• David Hemphill
• Dustin Diaz
• Faruk Ates
• Garrett Dimon
• Garrett Murray
• Greg Storey
• Ian Smith
• James Finley
• Jared Christensen
• Jeff Croft
• Jeremy Keith
• Jesse Bennett-Chamberlain
• Jina Bolton
• Jonathan Snook
• Kyle Jones
• Luke Dorny
• Mark Bixby
• Marko Mihelcic
• MethodArts
• Patrick Haney
• Paul Annett
• Richard Rutter
• Scott Boms
• Sean Madden
• Sean Sperte
• Shaun Inman
• Shawn Grimes
• Steve Smith
• Tom Watson

I feel that it really brackets what I am trying to convey – the “S” from Cascading Style Sheets, bling baby. I believe this logo says – Hey, this might be a tiny web design studio, but that doesn’t mean I haven’t picked up bits and pieces of knowledge while working in the industry. I hope that it will show to clients that I am able to provide advanced web standards solutions. I also like that it is simple enough to work with a variety of color palettes, adapting like a chameleon. If someone is looking to shoppe for a designer, this logo will surely get their attention and show that icon get the job done right.

Discussion + Dissension

1. #1 Chris Huff

   Nice new logo. This must be the most original logo I’ve ever seen. Can I copy it?

2. #2 Jonathan E

   Great job with the new logo Nathan! I think you’ve really managed to capture your brand with this extremely unique, inspired new logo and that it’ll really help you separate yourself from the rest of the pack. Congrats!

3. #3 Scott

   Wow, I’m astounded how we all apparently had the exact same idea at the exact same time. How truly odd.

4. #4 Nathan Smith

   Scott: Well you know what they say – “Great minds think alike.” I guess it’s just a crazy, random coincidence that our new logos look so similar!

5. #5 Brian Warren

   Nathan, you stole my logo!

6. #6 Nathan Smith

   Brian: Nuh-uh, they’re totally different! Mine has an “S” and yours has a lame coffee cup. Plus, the color isn’t an exact match. Mine is so much cooler.

7. #7 Brian Warren

   Nathan, I’m sorry I flew off the hook there. I absolutely see the difference now. You’re right. Mea culpa!

8. #8 Mark Bixby

   SO ripped me off !!!

9. #9 Nathan Logan

   It’s a bit simple, wouldn’t you say?

10. #10 David Barrett

    Here, what happened to your old logo ?

11. #11 Sean S

    I’ll buy it from you … for $149. I won’t even force you to stop using it! I just need something a little more original the one I just unveiled.

12. #12 James Finley

    I just launched the new branding of my site, now called “Welcome to Hell”. New logo and everything. I love the camaraderie of the blogosphere, as we are all rebranding today. It’s just so great.

13. #13 Micah Choquette

    Actually, Nathan—your “S” on yours looks so much like mine, it’s scary! www.show-ket.com

    Kudos to you and all the others for standing with a fellow designer and not letting some corporate hack throw away what we work for!

    @david, okay, that was freakin’ halarious!

14. #14 Ian

    You’ll be talking to my lawyer, suckas.

15. #15 J. J.

    Add Kurafire’s new logo to the pack, hehe.

16. #16 Josh

    Looks way too much like the SimpleBits (http://www.simplebits.com) logo. You may want to rethink it.

17. #17 Girish

    Jared Christensen has joined the bandwagon too. You might wanna add him to your list.

18. #18 Lauren Smith

    I have compiled a full but probably still incomplete list here

    Great job Nathan. I love the originality.

19. #19 David Reimer

    #10 – LOL, LOL, LOL!!!

20. #20 Dan Braghis

    sigh
    it all was too good to be true :D

21. #21 Brian

    You know. Of the unoriginal original April Fool’s Simplebits variant logos, I think yours is the most original.

22. #22 Dave Lowe

    Hehe, still chuckling over this a few days later. And I just read your second paragraph with all the subtle citations. Well done. :)

23. #23 Michael Montgomery

    Love it. Reminiscent of the Superman logo.

    Just finished the Flickr SimplePool — hilarious. All the entries were inspired.

24. #24 Mark Priestap

    Outstanding.

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